Great Wall Motors accelerates entry in ASEAN market

Great Wall Motors' assembly plant in the Philippines boarded on full capacity in January 2011, and the automaker became the first Chinese auto manufacturer having entered the market in the country in KD form.

Other Chinese auto brands such as Chery, Foton and Lifan also compete in the Philippine market. However, their products are all foreign-built vehicles rather than locally-assembled ones.

Great Wall HAVAL H3 and WINGLE 3 were the first batch of models assembled at the plant, which has an annual production capacity of 10,000 vehicles. And the Chinese automaker will introduce its VOLEEX in the country for local assembly and marketing if the cooperation goes well at its initial stage, according to the company.

Great Wall Motors was among the first Chinese auto brands to try out in the international market. Its export operations have been in leading position in terms of volume and value, and established good reputation wherever it lands.

Great Wall Motors strives to lift the efficiency of its after-sales services and boost the supply of parts to overseas markets to meet the demand of local consumers. It has also established an after-sales service network with sufficient coverage to facilitate maintenance and repairing.

Apart from Philippines, the company has KD assembly plants in countries such as Vietnam and Indonesia. It has also initiated whole-unit marketing in countries like Laos, Cambodia, Myanmar, and Brunei. Moreover, it will continue searching for active and reliable approaches to gradually open up the ASEAN market. It also plans on building up five production bases in the ASEAN area by the year 2015.