Auto makers poised to tap rural market
- Source: Ce.cn
- [08:28 July 21 2009]
- Comments
From simple price preference to reinforcing channel building, delivering service to the door of peasants and seeking revenue increase scheme for peasants, automobile enterprises are catching the changes of the consuming demand of rural consumers.
We can see some characteristics and changes of rural market demand from the field survey of Auto Go-countryside Ten Thousand Miles activity. The survey was jointly conducted by China Automobile Dealers Association and SINOTRUST International Information & Consulting (Beijing) Co., Ltd.
According to the survey, young founders are the major vehicle buyers in the rural area, and seventy percent of the interviewees purchase vehicles for family use or for their own enterprises. Consumers mostly concern about price, brand and quality when buying vehicles.
Every measure of automobile enterprises is targeted at the characteristics and changes of rural market. They concentrate on the present, and also care about the long-term development; they are making their own brands rooted in rural market imperceptibly.
