Domestic imported car market faces new challenges
- Source: Ce.cn
- [08:46 August 25 2009]
- Comments
Undoubtedly, the unfavorable market situation leads a new round of structural adjustment in the imported auto market. In the first half of this year, many optimistic signals came to light, and the orientation of the structural adjustment in the imported auto market was emerging.
In accordance with the statistics from China Automobile Trading Co. Ltd, in the first half of 2009, all of the 3.0-litre-and-below autos increased by 38.5 percent year-on-year, all of the 3.0-litre-and-above autos decreased by 12.6 percent year on year, the imported autos with mid or low emission increased year-on-year while those with high emission decreased.
Correspondently, for such seven super-luxury brands as Bentley and Rolls-Royce, the registration volume of which reduced by 14.6 percent year on year in the first half of this year, and for such brands as Benz and BMW, the volume realized a favorable growth through richening mid and low-emission production lines and launching new product.
Additionally, in terms of the regional structure, on the one hand, the Class I market slipped down by 3.3 percent, on the other hand, the Class II, III and IV markets went up rapidly with 23 percent, 47 percent and 25 percent respectively.
In the first six months of this year, in such coastal provinces and cities as Zhejiang province, Guangdong province and Shanghai municipal city, the "big clients" of registration volume of those imported autos, the growth rate slowed down, even showed a negative increase.
But in the mid and western areas, the growth rate expedited obviously, for example, in Inner Mongolia and Shaanxi provinces, the year-on-year growth rates reached 91.2 percent and 178.1 percent respectively.
The one "increase" with one "decrease" whatever in emission or in regional sales volume, kept pace with the general tendency of the structural adjustment in China's auto consumption market.
Ding Hongxiang, General Manager of China Automobile Trading Co. Ltd, believed that in China's imported auto market, no matter the breed structure, emission structure, regional structure or brand structure, all of them have changed greatly.
He suggests that auto importers should go with the trend of market structural adjustment, adjust and optimize the auto and emission structures actively, add the proportion of SUV-typed autos, accelerate the transformation towards mid and low emission and expand Class II and III markets actively.
Consummate operation management and make full preparation to answer the opportunities and challenges on the operation of imported autos, which are brought by the pattern adjustment in global auto industry.
However, till now, such a crisis still disturbing the global auto industry will make the ongoing change in China's imported auto market more complex.
For many international auto manufacturers in a hole, the consumption demand in China's auto market is of strong attraction. Leveraging China's imported auto market can still be considered an important method to get rid of difficulties.
It is inevitable that the competition in China's imported auto market will be intensified. Competition will also bring opportunities, and the course of holding well the structural adjustment in imported auto market will be accelerated.
