New Cayenne series display in Shanghai
- Source: Global Times
- [19:30 June 29 2010]
- Comments
Porsche held a 3-day event to launch its new Cayenne range from June 24-26 in Shanghai.
Based on the new generation Cayenne's motto 'To the Point', guests were treated to an event that included a varied selection of artistic and athletic performances, before heading to the Shanghai International Circuit for a full day of test-driving.
Mr. Helmut Broeker, Chief Executive Officer of Porsche (China) Motors Ltd., addressed the assembled media, emphasising the importance of the Cayenne to Porsche in China, and its huge popularity since its launching in 2003.
There was also a tribute to the inspiration behind the Cayenne, the 959 Paris-Dakar, winner of this prestigious off-road rally in 1986.
The second day was the time to explore the capabilities of the new Cayenne at the renowned Shanghai International Circuit.
The day's activities gave an excellent introduction into the rich performance possibilities that the Cayenne offers. Handling, Hot Laps and Off Road Driving courses were all catered for at the circuit, demonstrating the ability of the Cayenne to deliver outstanding both off-road and on-road performance with unbeatable comfort and convenience.
