Carmakers cash in on demand for auto replacement

• Source: CE.cn
• [09:07 August 06 2010]
• Comments

Therefore, automobile companies become more and more good at catering to consumers' psychological demands with reasonable price, high-level configuration and larger inner space when launching new products. Because only in this way can an automaker obtain effective market returns.
 
Moreover, for many consumers now, the vehicle replacing means an upgrading, for example, to replace a small car with a bigger one or to replace a sedan with an off-road vehicle.

However, among automobile brands in China, those with rich product lines are not enough. In such a case, in order to purchase suitable models, it's unavoidable for consumers to choose those automobile brands that better meet their requirements.
 
Another factor is the after-sale service. Consumers' loyalty to brand is based on full confidence. Besides the quality of a product itself, the overall strength and social image of an enterprise as well as better after-sale service provided by the company are all important conditions of maintaining the reputation and brand loyalty.

Currently, domestic automobile market has not been in its maturity period, thus the services of repair and maintenance and other aspects after the sale are not perfect enough.

However, once those problems are not to be resolved quickly and reasonably, the brand image will be greatly impaired in minds of consumers, then it will be a quite realistic choice for consumers to turn to other better and perfect brands.

So for automobile companies, it is not enough for them only to update their products, they need also to accumulate more in order to grasp the opportunity of market.