Mercedes-Benz S-Class is a leader in innovation

• Source: Shanghai Daily
• [08:31 September 01 2010]
• Comments

The S-Class targets at elites with an average age of 40 years in China, 15 years younger than the average European consumers.

"China is strategically important in S-Class world's market. Thus we offer a wider range of choices in China to underscore our commitment to China," said Bjoern Hauber, executive vice president, Sales & Marketing, Mercedes-Benz (China) Ltd.

At present, around 40 percent of S-Class sales were generated from Asia and China has become the single largest market for the luxury sedan since 2008.

As a manifestation of its achievement in China, Mercedes-Benz sold more than 11,600 S-Class sedans in the first seven months of this year, further consolidating China's position as the largest market worldwide for the flagship brand.

In July alone, the model experienced a remarkable growth of 218 percent to deliver 2,440 units.

"This relentless growth of the S-Class has not only strengthened Mercedes-Benz's brand image, but it has also played a major role in contributing to our overall success, positioning us as the fastest-growing luxury brand in China," continued Hauber.

Overall, Mercedes-Benz sold 14,500 units in July in China including AMG, smart and Maybach brands, up 201 percent from a year ago. It marked a record high for the fourth consecutive month.

For the first seven months, total sales climbed 134 percent to 74,070 sedans, exceeding the annual sales last year.