Baby, you can drive my car

• Source: Global Times
• [11:32 November 22 2010]
• Comments

Hi-Body Club members embark on a road trip.

Regular Hi-Body Club driving tours and basketball games at universities are organized to promote their brand among young people. "The low price is very important to us, but we also want to enjoy freedom and a high quality of life, so local companies like eHi are our best choice because they know what we want," said Zhang Wei, a 25-year-old graduate student in Shanghai who likes to rent cars and take short trips with her friends on weekends. However, the low price may come at a greater cost to customers, as such companies may neglect safety checks, and drivers supplied by the company could be less experienced.

While sharing a car for rental is a smart marketing strategy to attract more customers, it also addresses environmental concerns. Car rental companies are also encouraging and supporting the use of environmentally friendly cars. The Shanghai Automotive Trade Association stresses that ecological and environmental protection should be a major focus in the 12th five-year plan of the Shanghai Automotive Industry. The government also encourages the development of clean energy vehicles through strategic planning and regulation.

Avis offers environmentally friendly models for rent and eHi's corporate motto has always been "shared responsibilities for an environmentally friendly, energy-saving, emission-reducing and harmonious society."

By offering customers products that reflect "fashion, freedom, and innovation," eHi is determined to promote the general adoption of car rental as a means of green transportation. The company is among the first to introduce the low carbon traveling vision of "public transportation plus car sharing" to cope with traffic congestion in modern cities.