Chinese car companies take off

Source: CNTV.CN
[13:43 December 24 2010]
Comments

At the Guangzhou Auto Show, exhibitors from all over the world are showcasing their newest models. And this year, Chinese companies are attracting more and more attention from both domestic and overseas buyers.

With 13 automobile companies, China is now among the top car producing countries. From purchasing the assembled vehicles from abroad, buying automobile technologies and intellectural properties, to setting up joint-venture enterprises with foreign partners, and then developing its own brands, China now makes the dream of a owning family car accessable and less costly.

However, consumers are not satisfied with just having a car to drive. They want high-quality, dynamic design, cost effective performance and cars with good fuel economy.

A visitor said, "Now the biggest challenge is brand. We have been buying lower priced cars for more than ten years. Now the Chinese car companies say they have a higher quality and better brand. But that's not apparent to ordinary customers. Maybe we need to experience new domestic models to make a comparison."

A visitor said, "Chinese brands were not good enough for customers once upon a time the quality and price was not suitable. But these days, I think they have made good development in terms of quality and a better understanding of what consumers want. Chinese brands have a bright future."

Domestic brand manufacutures like BYD, CHERY, GEELY AND CHANG'AN have made good profits in the past years with tremendous growth. For example, CHERY will produce more than seven-hundred thousand vehicles this year and BYD has built 460,000 sedans in the past 11 months. Auto makers are pleased with the expansion of sales and clearly understand that only independent research and development will protect this sucess when competing with foreign and joint-venture brands.

Wang Lang, vice president of Chery Automobile Sales Co., said, "First, we must continue to insist on brands we design ourselves improve our research of design and quality. Secondly, we must pay more attention to the improvement of our brand and our marketing ability to increase consumers' satisfaction these are the fundamentals of our long term development."