Homegrown car brands get more recognition
- Source: CE.cn
- [14:26 January 20 2011]
- Comments
The score and star rate of self-owned autos have also increased year by year, and the passive safety technology of mini self-owned autos has been in line with international standard.
Compared with the past, China's auto self-owned brand construction has made great progress. Although it's never a thing that can be achieved in a short time to obtain market trust and establish an excellent brand, fortunately, the brand construction has been attached importance to by more and more automakers.
The autos with self-owned brands have been improving their brand images continuously by such behaviors as launching mid-and-high end auto types, changing auto marks, and improving dealers' standards on hardware and service.
In order to elevate the recognition of more consumers upon China's autos with self-owned brands, from July 15 to 19, the Achievement Exhibition on China's Self-owned Auto Technologies and Products, which is jointly organized by China-Europe Association for Economic & Technical Cooperation and China Automobile Dealers Association will be held in Beijing.
On the occasion, such domestic automakers as FAW, Dongfeng, Shanghai Auto, Chery, Geely and BYD are going to show their latest and best auto products and technologies.
"The purpose of building up such a special show platform for the autos with self-owned brands is to make consumers understand China's self-own autos completely and objectively, so as to drive the increasingly innovation and fast and favorable development in China's self-owned branded auto industry." Xu Bingjin, Chairman of China-Europe Association for Economic & Technical Cooperation, illustrates the significance of this exhibition.
Nowadays, along with the development of the autos with self-owned brands, China's independent auto industry has also entered a new stage of vigorous development.
But in such a stage, only increasingly make innovation and improve competitive strength on development and brand construction, can China's autos with self-owned brands obtain more space to develop and can China realize the dream of becoming an auto power.
