Suzuki announces winners of 'AllPoints' reward program
- Source: Global Times
- [16:51 February 10 2011]
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- Suzuki awarded nearly 250 prizes throughout the six-month program, ranging from weekly gift cards to the grand prize, a new 2011 Kizashi Sport GTS.
- Online program included the launch of the Kizashi(TM) Ring of Fire racing game and the 'Live Large' Video Contest.
American Suzuki Motor Corp. (ASMC) announced on Feb. 9 the winners of its national Suzuki AllPoints reward program, a points-driven sweepstakes that offered participants the opportunity to win prizes through activities on Suzuki's social media outlets including SuzukiAuto.com and Suzuki's Facebook, Twitter and YouTube channels. The six-month program, which concluded Jan. 3, 2011, awarded registered participants nearly 250 prizes, including a Sony 3D TV, a Garmin® GPS and the grand prize, a 2011 Suzuki Kizashi GTS Sport.
Suzuki presented AllPoints grand prize winner Mark Rouch of Hurst, Texas with a 2011 Kizashi Sport GTS at the Chicago Auto Show earlier on Wednesday.
The two other components of the Suzuki AllPoints program included the user-generated "Live Large" Video Contest and the Kizashi(TM) Ring of Fire online racing game. The "Live Large" Video Contest asked fans to create and upload short videos showing how they "Live Large." The first place winner was selected, in part, by other online participants and was chosen because their video submission best exemplified Suzuki's "Live Large" mantra. The top three prize-winning videos were posted on Suzuki's Facebook and YouTube channels. Prizes included a trip for two to any US city, a $1,000 shopping spree and a Sony PlayStation® 3.
The Kizashi(TM) Ring of Fire racing game, produced on the Unity 3D platform, allowed gamers to virtually navigate four stylized, futuristic race tracks, inspired by Suzuki's real-life Tokyo to L.A.: The Hard Way road trip. The registrant with the highest total score at the end of the AllPoints program won a trip to an open-wheel racing school to apply their virtual skills to a real-world racing experience.
"Suzuki is happy to have received such a positive response from our fan base," said Jeff Holland, assoc. director of social media at Suzuki. "We will continue to look for ways to exceed consumer expectations with the development of new and exciting social media initiatives designed to continue the conversation with our Suzuki online community."
Suzuki is currently reviewing the results of AllPoints and any announcements regarding the evolution of this program will be released at a later date.
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