Foreign brands bank on robust demand
- Source: Global Times
- [08:11 February 12 2011]
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General Motors, the top US automaker, is considering adding new plants in China in 2011 and after, a senior executive said, as it moves to meet steady demand in the world's top auto market.
GM, which competes with Toyota Motor Corp and other top global manufacturers, is also planning to export a "substantial amount" of its Chevrolet Sail small cars from China to other emerging markets in the coming years, said Terry Johnsson, vice president of the automaker's China operations.
Global industry giants, from BMW to Volkswagen, have racked up eye-popping sales in China, where growing national wealth has pushed auto sales to record highs.
But the once-simmering market is returning to a more rational growth pattern of 10-15 percent this year after the government scrapped most of its auto incentives at the end of 2010.
The Beijing municipal government's recent move to impose quotas on new car registrations and possibly similar moves by other big cities to tackle traffic gridlock will also apply the brakes on sales.
Still, GM, which sold 2.35 million vehicles in China in 2010 and always aims to outpace the market, remains under tremendous capacity pressure this year, Johnsson said in a telephone interview.
"We sold everything we could build in 2010 and the same holds true in 2011. We could actually sell more than we will be able to (build) if we are not capacity constrained. We are actually short of capacity."
"The total business is going to go up by the size of a single plant. It's not just about this year. We'll have to look about a real rapid increase in our capacity."
Ford Motor, Nissan Motor and Daimler AG's Mercedes-Benz among others are also ramping up capacity in China, banking on robust demand in the smaller inland cities, which are replacing big urban centers as the major industry growth driver as incomes rise.
Even the super luxury brand Porsche is adding 10 dealerships to its 31 shops in the Chinese mainland this year to cater to demand in mid-tier cities, its China chief, Helmut Broeker, was quoted as saying by Automotive News newspaper.
GM's sales in China in January grew about 20 percent year-on-year, mostly due to its passenger car business, Johnsson said. It also makes light commercial vehicles in China with FAW Group.
