Mercedes: Double breakthrough in Shanghai
- Source: China Daily
- [10:49 April 21 2009]
- Comments
Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd.
"This encouraging sales growth clearly demonstrates the success of Mercedes-Benz's diversified product strategies - which have created a solid foundation for the three-pointed star's sustainable growth in China," said Maier.
He predicts the China luxury car sector will increase at a double-digit rate this year and Mercedes-Bens targeted to outstrip the overall segment.
Show of luxury
Mercedes-Benz's presentation for the Shanghai auto show comprises four world premieres, five Asia premieres and four debuts for China, along with a fleet of cars representing all brands in the Mercedes family - Mercedes-Benz, Maybach, Smart and Mercedes-AMG.
Among its world debuts are the four new S-Class models, including S 400 Hybrid, the first car equipped with a lithium-ion battery, which establishes a new benchmark for low-emission luxury saloons.
As the flagship model of Mercedes-Benz, the S-Class continues to set new standards in the luxury saloon segment. With its pioneering design concepts, cutting-edge technologies, safety, comfort and exceptional craftsmanship, the range currently possesses the richest lineup in its class.
World premieres of the new S 400 Hybrid, S 300, S 600 and S 65 AMG at the show reflect the automaker's dedication to the development of its best-selling S-Class product portfolio.
The S 400 Hybrid makes its world debut as the champion of low CO2 emissions for a luxury saloon, priding itself with a fuel consumption of just 7.9 liters per 100 kilometers, the lowest in its segment.
Another highlight is the all-new E-Class, unveiled for the first time in Asia, which will be available for order by Chinese customers throughout the event ahead of its launch in the China market this July.
The super-luxury brand Maybach will present two of its masterpieces - the Maybach Zeppelin and Maybach 62 China edition. Just a month after its launch worldwide, the new Zeppelin premiere for the first time in Asia at Auto Shanghai.
Mercedes-Benz's show offerings - from first-class products, eco-friendly innovations and safety technologies to sublime design and superb performance - exemplify its long-term commitment to the China market and bring to life its theme of "Confidence, Fascination and Responsibility".