Audi

• Source: CCTV.com
• [11:03 July 28 2009]
• Comments

Zhang declined to reveal a sales target for Audi in China for the full year, but he said the automaker will be able to maintain its market share as overall premium vehicle sales reach 330,000 units this year.

"We have confidence that we will keep our leadership this year and in the years to come through our new products, improvements in services and branding," he said.

Audi became the first premium global brand to make cars in China when it started local production in the early 1990s.

BMW began production at a plant in the northeastern city of Shenyang in 2003. The facility now has an annual capacity of producing 41,000 units.

Mercedes kicked off production in Beijing in 2005. It now plans to ramp up capacity from 30,000 units to 80,000 in the near future.

Industry research company JD Power predicts that sales of luxury vehicles in China will hit 600,000 units a year by 2015, about 90,000 more than the combined sales of the next 10 largest luxury vehicle markets in Asia, including Japan and South Korea.

Audi's Zhang said the brand will introduce eight all-new and upgraded models in the second half of this year, including the locally made A4L 1.8TFSI AND 2.0TFSI, the A6L 2.7TDI and the Q5 2.0T as well as the imported Q5 3.2, Q7 3.0TDI, Q7 V12TDI and R8 5.2FSI Quattro.