Audi

• Source: CCTV.com
• [11:03 July 28 2009]
• Comments

It will be Audi's most intensive introduction of new models since it arrived in China, part of an effort by the brand to better tailor its products to local demand and meet increasing competition.

The carmaker said it will also aggressively expand its sales network, increasing the number of authorized dealerships to more than 210 in 100 Chinese cities before 2012.

Audi currently has 146 dealerships on the mainland, most of them in first-tier cities such as Beijing, Shanghai and Guangzhou. Zhang said the number will surpass 150 by the end of this year.

"We are also considering extending our networks in second, third or even fourth-tier cities as their economies are growing very rapidly," he said.

Audi is also building more so-called "Terminal" showrooms in China styled like airport hangars that will be the global architectural hallmark of its brand.

The number of these "Terminal" showrooms will exceed 30 next year, up from 13 at present.