Peugeot's new logo

• Source: Global Times
• [22:13 January 11 2010]
• Comments

Peugeot January 8 launched a new visual identity and brand strategy to mark the French car manufacturer's 200th anniversary at a press conference in Paris.

Along with the new logo comes a new tagline; Peugeot Motion & Emotion. The familiar Lion first emerged on Peugeot products in 1858 and, in the company' own words, the new logo is "now simpler in design, more dynamic, with a new posture and fluidity." The first car to wear the new badge will be the RCZ Coupé, due for release in a few months.

Take the jump to see Peugeot's most recent logo compared to the new logo on the right.