10 cars that died in America in 2010
- Source: Agencies
- [15:57 January 04 2011]
- Comments
Where most dead vehicles get quietly towed to that great dealer lot in the sky, Honda took the unusual step of announcing the demise of the boxy Element in a press release.
With the Element, Honda made a classic auto industry error: They targeted the marketing of the Element at active twenty-somethings, forgetting that few recent college grads could afford a brand new car. While the hose-down interior would be great for a camping trip and the wide entrance made moving out of a dorm a snap, most of the Element's target audience was at their local Honda dealer to negotiate a payment on a ten year old Civic.