Toyota Sets New Focus

• Source: Shanghai Daily
• [10:40 June 26 2009]
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Toyota's new president said the firm's entire product lineup will be reviewed to better focus its offerings to each region.

Akio Toyoda, grandson of the founder of Toyota Motor Corp, said yesterday he will put customers and the rank-and-file first to steer the auto maker out of its worst crisis since it was founded.

At his first news conference as president, he said each of his executive vice presidents will oversee a global region - North America, Europe, Japan and emerging markets - to be more nimble and answer consumer needs.

He said Toyota will focus on some auto sectors while pulling out of others.