Small is big at India show

• Source: Global Times
• [08:14 January 06 2010]
• Comments

"If you want to be a major player in India in the mass market, small cars are the way to go," said Jochem Heizmann, a member of Volkswagen Group's management board.

Recent months have seen foreign giants Ford, General Motors, Hyundai and Renault join a stampede to India, where each has promised a small, cheap model designed for what Ford boss Alan Mulally termed the "sweet spot" of the market.

India is Asia's third-largest car market after China and Japan, but what has excited manufacturers is the potential explosive growth in a country with a billion-plus population.

Agencies