Toyota president asks for co-op in efforts to overcome crisis

• Source: Xinhua
• [08:38 March 08 2010]
• Comments

Toyota Motor Corp President Akio Toyoda speaks during a meeting with employees at the company headquarters in Toyota, central Japan March 5, 2010. About 2,000 employees took part in the meeting, Toyota said. Photo: Xinhua

Toyota Motor Corp. President Akio Toyoda last Friday called for calm and cooperation from the company' s employees and partners amid a recall crisis that has sent millions of the firm's models worldwide back to dealerships for repairs.

Speaking at Toyota's head office in Aichi Prefecture, Toyoda expressed his hope that the company would overcome its problems through working together. Around 2,000 people from dealerships, parts manufacturers and Toyota factories were present at the meeting.

Toyota Motor North America Inc. President Yoshimi Inaba and Toyota Motor Sales North America Inc. President Jim Lentz were also present at the meeting.

"We have many problems to overcome but I believe we can get over this difficult situation," Toyoda said. "Let us join hands and work together to regain our customers' confidence."

At issue is a crisis in confidence in the Japanese automaker after faults with the accelerators and brake pedals worldwide have led to the recall of millions of vehicles and a public relations disaster.

Toyoda appeared in Washington in February to explain to US lawmakers what the company will be doing to ensure the safety of its vehicles, and after that he traveled to Beijing to try to reassure Chinese consumers that the company's reputation for quality was guaranteed.