VW hires new CEO to lead ambitious US goals
- Source: Shanghai Daily
- [09:35 September 15 2010]
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VOLKSWAGEN has named a former GM and Ford executive to lead its ambitious plans in the United States, where it aims to triple sales in the next decade and run a car plant for the first time since the late 1980s.
Volkswagen AG announced on Monday that Jonathan Browning, 51, will become CEO of Volkswagen Group of America on October 1.
The company, based in Wolfsburg, Germany, hired Browning in June to lead its national sales companies. Before that, he was a vice president at General Motors Co. He has also worked as an executive at Ford Europe and managing director of Jaguar.
Browning replaces Stefan Jacoby, who left in June to run Volvo.
The new CEO wants to improve several areas of Volkswagen's US business, including customer satisfaction, its dealer network and used car operations.
He noted the company has never surpassed its 1970 sales record of 577,000 vehicles. At that time, quirky cars like the Beetle and the Microbus were a hit with American buyers, helping it capture an almost 6 percent market share.
VW is the third-largest auto maker in the world behind Toyota Motor Corp and GM, but it commands less than 3 percent of the US market. However, it has outpaced the broader industry so far this year, with sales up more than 22 percent.
"We've got a lot of work to do across a number of facets of our business," Browning told reporters at a press conference announcing his promotion in Washington, D.C.
Volkswagen - which also sells cars under the Audi, Bentley and Lamborghini brands - sold about 300,000 vehicles in the US last year. It aims to sell 1 million by 2018, with 200,000 coming from its Audi luxury brand.
A key test for Volkswagen comes in October, when it releases a redesigned Jetta sedan in the US. It cut the price of its best-selling US car by $1,735. The 2011 version will now cost about $16,000.
