Dodge to launch 6 new or redesigned vehicles

• Source: Global Times
• [13:15 November 15 2010]
• Comments

The Dodge brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations in the mainstream media, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to new customers who want cars that leave them wanting more.

"We've spent the last year redefining and building the Dodge brand. Now we're going to show customers what the future of Dodge will look like," said Ralph Gilles, President and CEO -- Dodge Car brand, Chrysler Group LLC. "At Dodge, we're passionate about driving; we look forward to it. We think a car should have a personality, be powerful and fun. We're going to put that Dodge mojo into the entire lineup, from compact cars to minivans to SUVs and everything in between."

Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new or updated Dodge products.

"We've essentially re-made these vehicles from the ground up," Gilles added. "We're powering them with new, fuel-efficient powertrains and new driving dynamics that are tuned to thrill customers who really love to drive. We've also taken a giant leap in improved interior quality. Our customers will have to get inside and behind the wheel to experience the changes. When they do, they'll be able to see the passion that went into designing and engineering these new products. It's the upgrade they always deserved, but never expected."

The all-new Dodge Durango will lead the charge, followed by the all-new Dodge Charger and significantly redesigned Grand Caravan, Journey, Avenger and Challenger with two new powertrains. These products will join Dodge Nitro and Dodge Caliber in dealer showrooms.

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