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  • Source: Global Times
  • [16:17 January 14 2011]
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Toyota Prius v, Prius c Concept

Seeking to cash in on the worldwide success of 2 million Prius sold to date, Toyota Motor has given birth to new siblings for its popular Prius hybrid – a midsized wagon and a new compact Prius – both targeted at young and active singles and families.

The Prius v ("v" stands for versatility) shares platform of the current Prius generation and its Hybrid Synergy Drive technology.

According to Toyota, the Prius v will deliver estimated EPA fuel economy ratings of 42 mpg city (17.86 kpl), 38 mpg highway (16.16 kpl) and 40 mpg combined (17 kpl) – the best fuel economy ratings of any SUV, crossover, or wagon on the US market.

The Japanese automaker will also emit 66 percent fewer smog-forming emissions than the average new vehicle.

The Prius c Concept, with "c" representing a "city"-centric vehicle, will appeal to upwardly mobile professionals  who want an eco-sensitive, high-mileage, fun-to-drive Prius.

The 2012 Prius v model will hit the global market late summer this year, while the Prius c Concept car is expected to be available in the first half of 2012.

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