Chat attack

promotional streams

带货直播

(dàihuò zhíbō) 

A: Internet celebrity Weiya actually connected with Kim Kardashian during a stream? This is a textbook example of using the celebrity effect to promote consumer spending.  

网红薇娅的直播居然连线到了卡戴珊？这真是教科书式的利用名人效应刺激消费的案例啊。

(wǎnɡhónɡ wēiyà de zhíbō jūrán liánxiàn dàole kǎdàishān? zhè zhēnshì jiàokēshū shìde lìyònɡ mínɡrén xiàoyīnɡ cìjī xiāofèi deànlì a.) 

B: I really dislike these promotional streams, they are too in your face.

我挺反感这些带货直播的, 太过喧嚣。

(wǒ tǐnɡfǎnɡǎn zhèxiē dàihuò zhíbōde, tàiɡuò xuānxiāo )

A:  But  this model has been warmly welcomed. They have packaged consumerism as something fresh and new, so you don't feel any pressure from the economic downturn.

可是这种模式大受欢迎。他们把消费包装得光鲜诱人,让人丝毫感受不到经济下行的压力。

(kěshì zhèzhǒnɡ móshì dàshòu huānyínɡ. tāmén bǎ xiāofèi bāozhuānɡ de ɡuānɡxiān yòurén, rànɡrén sīháo ɡǎnshòu bùdào jīnɡjìxiàxínɡ de yālì.)

B: But many of the products promoted have no guarantee when it comes to quality.

但是被推的很多产品都没有质量保证。

(dànshì bèituī de hěnduō chǎnpǐn dōu méiyǒu zhìliànɡ bǎozhènɡ.)

Illustration: Xia Qing/GT