An Italian jeweler shows off his craft at the CIIE in Shanghai. Photo: Courtesy of Echo

Italian companies focusing on luxury goods, food, services, and innovative technologies fully demonstrated the uniqueness of "Made in Italy" at the China International Import Expo (CIIE) in Shanghai.

The "Extraordinary Italian Jewelry" pavilion, for instance, displayed iconic Italian haute couture inlays, precious metal jewelry, pearls, coral, and shell carvings in an exhibition area covering some 300 square meters. It was not only a unique showcase of Italian elegance for Chinese consumers, but also a means to demonstrate exquisite Italian jewelry technique to Chinese buyers, and further expand business opportunities in China.

The brilliant appearance of the pavilion added a splendid touch to the consumer goods exhibition area. During the 2020 CIIE, which ended on Tuesday, 13 Italian jewelry brands promoted their best quality products and new models for 2020-21.

Brands such as Angeletti 1940 expressed the beauty and love of Italian culture vividly, as did Cameo Italiano, which specializes in handmade shell carvings and inlaid jewelry.

The Italian Jewelry Team received digital communication support from all the platforms at the 2020 CIIE so it could use new media to show the unique sparkle of "The Country of Art."

Ivana Ciabatti, chairman of Federorafi, one of the organizers of the "Extraordinary Italian Jewelry" exhibition, said, "This year, at the CIIE in Shanghai there will be the most important participation of Italian jewelry ever made on Chinese soil, with the presence of the best production excellence of all goldsmith clusters."

For Italian jewelry brands that have participated in the CIIE over the past two consecutive years, they have already witnessed huge business opportunities and good development. At the 2019 CIIE, more than 700,000 visitors entered the "The Extraordinary Italian Jewelry" pavilion to learn about, discuss and purchase fine jewelry from Italy. 

2020 is also the 50th anniversary of the establishment of the diplomatic relations between China and Italy. The opening of the CIIE is a positive indication that conditions are ripe for accelerating the recovery of exchanges between Italy and China.