Activision targets local video gamers

Source:Agencies Published: 2012-7-4 23:05:14

Video games maker Activision Blizzard will offer a version of its popular war-simulation shooting game "Call of Duty" designed to appeal to Chinese online gamers for free later this year.

The new, free version of "Call of Duty" will be available online only to Chinese video game players. Activision will try to make money by selling items to help users play the game, such as enhancements for their weapons or extra gear.

To help bring the game to market, Activision entered into a multi-year exclusive licensing agreement with Tencent Holdings Ltd, a popular Internet company in China that provides games, social networking and e-commerce services.


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