Staff of a jewelry store were detained 10 days over an opening ceremony that extended a red carpet onto the road, creating a major traffic jam.

A total of six staff members from the store in Fengtai district were held on suspicion of disturbing social public order, the Beijing Evening News reported Sunday.

The six were detained because of the heavy traffic jam the ceremony caused in the surrounding areas.

Some residents living nearby said that a performance at the ceremony also attracted many passersby who stopped and watched, leading to the congestion on the road.