The law is aimed at making travel services more transparent. Cheng Lei finds out how the law will change the way China travels.

Peng Tao is going on a business trip for the October Holidays. To Mt. Kilimanjaro in Tanzania. The founder of breadtrip wants to test out the destination for his customers.

Making sure the travel experience is not marred by forced shopping or hidden fees-- is the gist of the new tourism law, according to Yang Zhigang, voted China's most accurate tourism analyst in 2012 by the 21st century business herald.

Travel agencies have more responsiblity to operate professionally. The new law makes it easier for customers to seek redress, it would benefit larger, well-run travel companies and have a negative impact on smaller outfits relying on commissions from restaurants and retailers. Tour package prices may go up because you can't offer cheap tours and hide unnecessary consumption in the itinerary.

Group tours mean you just see all the attractions and hotels of the world. I want my mind to be imprinted with all of the world's beauty. One or two days are not enough for me to photograph and understand the world. The advent of self-media means I can get so much more information and formulate the perfect itinerary.

For international tourists, seeing China is just not about ticking off the list of attractions, but also smelling its cooking aromas, and learning to whip up something delicious. Now more Chinese travellers are feeling the same way.

The trend is moving away from sightseeing, towards experiences, leisure trips, resorts.