Tingyi - PepsiCo strategic alliance in China progressing well

Source:Globaltimes.cn Published: 2013-10-22 13:17:11

Tingyi (Cayman Islands) Holding Corp, one of the leading food and beverage companies in China, and PepsiCo Inc, one of the world’s largest food and beverage companies, have announced that their strategic alliance in China is off to a strong start and has generated positive results for both companies since being formed last year.

As a result of the alliance, Tingyi manufacturing network has accelerated national distribution of PepsiCo beverage brands throughout China by adding more than 35 Tingyi manufacturing lines to produce PepsiCo beverage brands. The alliance has also enabled key benefits to retail customers by increasing speed to market and reducing out of stocks. 

Mr. Wei Ing-chou, chairman of Tingyi Holding Corp, said, “We are happy to see Tingyi-PepsiCo strategic alliance turning out such initial benefits since Pepsi bottling joined the Tingyi family one year ago. We believe these breakthrough achievements can benefit both the two companies and our partners in China, bring our new products to the market more quickly, increase the variety of choices for consumers, generate new business opportunities for our operations in central and western China as well as create jobs and boost economic growth in the local communities, thus contribute to the sound and sustained growth of China’s beverage industry. In the first 3 quarters this year, Pepsi bottling business has significantly out-performed its main competitor and the market. We are very pleased with that and continue to work hard to sustain such performance.”

Indra Nooyi, chairman and CEO of PepsiCo, who is now visiting China, said, “China is a dynamic food and beverage market that holds tremendous long-term growth opportunities for PepsiCo. Our alliance with Tingyi has been a game-changer for our China business, as it’s fueling our success by expanding our geographic footprint while driving speed and efficiency in our go-to-market system. The strategic importance of our alliance with Tingyi, combined with the continued investments we’re making in brand building and innovation across our food and beverage portfolio, will make China an engine of growth for PepsiCo well into the future.”

Tingyi and PepsiCo completed their strategic alliance in China in March 2012. Tingyi is now responsible for manufacturing, selling and distributing PepsiCo’s carbonated soft drink, Gatorade, Tropicana and Aquafina branded beverage products. In addition, Tingyi also co-brand its juice drink brands using the Tropicana brand name under license from PepsiCo.



Posted in: Press Release

blog comments powered by Disqus