A local news portal in the Xinjiang Uyghur Autonomous Region said Tuesday it will stream all Brazil World Cup matches in the Uyghur language, the mother tongue of more than 10 million Uyghur residents.

The 2014 World Cup will kick off on June 13 and conclude on July 13.

This is the first time the portal, ts.cn, will team up with the China Central Television website to provide live streaming of World Cup matches in the Uyghur language.

The move came after the Uyghur-language version of the news portal received good feedback on its World Cup-themed video programming earlier in the year.

In January, the website started offering 100 World Cup soccer-themed video episodes, with each getting about 146,000 clicks on average.

The website added that it will also feature highlight videos, pictures and news reports on the world's most widely viewed sporting event in the Uyghur language.