Visitors play games at the 12th China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai, east China, Aug. 1, 2014. According to China Game Industry Report 2014 (January-June) released on July 30, 2014 during the 12th ChinaJoy, sales revenue of China's game market in the first half of this year reached 49.62 billion yuan (8.03 billion US dollars), up 46.4 percent compared to the same period last year. (Xinhua/Ding Ting)

Models pose for photos at the 12th China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai, east China, Aug. 1, 2014. According to China Game Industry Report 2014 (January-June) released on July 30, 2014 during the 12th ChinaJoy, sales revenue of China's game market in the first half of this year reached 49.62 billion yuan (8.03 billion US dollars), up 46.4 percent compared to the same period last year. (Xinhua/Ding Ting)

Visitors play games at the 12th China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai, east China, Aug. 1, 2014. According to China Game Industry Report 2014 (January-June) released on July 30, 2014 during the 12th ChinaJoy, sales revenue of China's game market in the first half of this year reached 49.62 billion yuan (8.03 billion US dollars), up 46.4 percent compared to the same period last year. (Xinhua/Ding Ting)

Visitors play games in the 12th China Digital Entertainment Expo & Conference (ChinaJoy) in Shanghai, east China, Aug. 1, 2014. According to China Game Industry Report 2014 (January-June) released on July 30, 2014 during the 12th ChinaJoy, sales revenue of China's game market in the first half of this year reached 49.62 billion yuan (8.03 billion US dollars), up 46.4 percent compared to the same period last year. (Xinhua/Ding Ting)