E-commerce giant Alibaba Group Holding has expressed interest in doing business in Latin America with a particular eye on Mexico, Brazil and Argentina, the Hangzhou-based company said on Saturday.

Chinese consumers are eager to buy Latin American products, especially fresh produce such as Mexico's avocado, Sherri Wu, head of Alibaba's International E-commerce Business Development for the Americas, told the Xinhua News Agency.

"Right now people love this food. Last month we sold over 10,000 orders [of avocado] through our channels and we would love to have more to offer to our customers," said Wu.

Since the end of 2014, Alibaba has been selling avocados through its business-to-consumer online shopping platform tmall.com.

"We saw that avocado was a big success in 2014," said Wu.

Chilean cherries and Argentine prawns have also enjoyed a similar success via the platform, Wu noted.

The need for "exotic" foodstuff in China comes from a growing middle class, which is more interested in quality products from abroad.

Alibaba sees importing Latin American foodstuff into China as the first step toward doing business in the region and the company is working on forging closer ties with suppliers in Mexico, Brazil and Argentina, Wu said.

After getting listed on the US stock market in September 2014, the e-commerce giant set globalization as a major goal.

One of its latest moves is the launch of "South Korea Pavilion," the first official online country pavilion on tmall.com in May, helping South Korean merchants to further tap the Chinese market.

Alibaba also looks to expand its partnerships with South Korean companies in cross-border logistic business. 

And its founder Jack Ma Yun has been promoting its marketplaces to the US entrepreneurs and small business owners recently. In a comment piece published in the Wall Street Journal on June 8, he claimed that there are massive opportunities in China for the US online retailers as the country's middle class is "as large as the entire US population and may double in seven years."

Following that, the Alibaba founder also addressed the Economic Club of New York to make more people believe in the bright future of global trade Alibaba can help generate.