A Korean TV actor who appeared in a recent advertisement that allegedly discriminated against Chinese people has been deluged by criticism from Chinese Net users, many of whom voiced support for  sanctions on K-pop stars.

In a Korean commercial for American athletic apparel company K-Swiss, actor Park Bo Gum is depicted winning a chess match against a clumsy rival named Wanli Changcheng, the Chinese term for the Great Wall of China.

The rival is a dumpy man wearing a gold necklace, which Net users believe is meant to be a denigrating caricature of Chinese people. The character is also slapped in the face by a woman during a dance battle with Park.

Park gained popularity in China for starring in the television drama Reply 1988.

The hashtag "Park Bo Gum commercial allegedly humiliates China" has been viewed more than 2.1 million times on Sina Weibo as of press time, with many social media users claiming they would stop following the South Korean entertainer's official Weibo account and pledging not to put "idols before country."

A slew of Web users also voiced their support for China's media watchdog, which has reportedly begun limiting South Korean entertainers' activities in China.

In an online poll on Sina Weibo this week, over 86 percent of the 300,000 people polled said they would support a government ban on South Korean entertainers.

The poll received over 250,000 comments, most of which stated that "patriotism must precede entertainment" and criticized the deployment of the Terminal High-Altitude Area Defense (THAAD) system in South Korea as a threat to regional security.