Big plans for the small screen
- Source: Global Times
- [13:32 July 06 2010]
- Comments
Screenshots of Joseph Cheng (left) and Li Fei'er from Welcome, Love. Photos: Courtesy of Lu Yang
Quality or quantity
Unlike traditional television series, online series are much shorter, usually around 10 minutes per episode in accordance with netizens' short attention spans. That results in "a low cost," but it also results in what some would call "low quality."
However, its cheap reputation is about to change. Whether it be celebrity cameos or professional production teams, online series are aiming to shake off their bad reputation by creating higher-quality content to satisfy their viewers.
"The product should be more viewer-friendly rather than just showing off new concepts," commented Yu Jia, an online product manager from China Telecom.
By including dozens of experienced directors, actors and actresses as well as media consultants, Welcome, Love is considered a decent creation by media critics.
It tells the story of two young people who fall in love in a convenience store.
"A good script is the major factor for the success of an online drama," said prominent director You Xiaogang, who set up his own online video production company three years ago.
Su Limei, the producer of Welcome, Love, believes that the Internet provides a larger space for content creation, which will help attract more young people.
