Since March, a good number of Chinese provinces and cities have issued spring consumption vouchers, injecting fresh momentum into the so-called "spring economy." The public's growing interest in flower viewing and outings is tethered to the idea that "lucid waters and lush mountains are invaluable assets." Beyond such traditional activities, new growth points such as seasonal cuisine, photo-shooting tours and camping are sprouting, supported by modern technology, smart cold-chain logistics, and very much improved infrastructure. Increasingly, spring consumption has evolved into a combination of activities across commerce, culture, tourism and entertainment.

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