Volodymyr Zelensky, a popular comedian before he was elected president of Ukraine this spring, promised to bring a fresh kind of politics to the ex-Soviet nation. 

And on Thursday, he did what no politician had done before - a more than 12-hour press conference that Ukraine's National Records Agency declared the longest in world history. 

Around eight hours into the marathon event, Zelensky's first major press conference since coming to power in May, a representative of the agency stood up to deliver the news.

The 41-year-old president reacted with surprise, saying he was a "modest" person and averse to celebrations.

The previous record was held by Belarus strongman Alexander Lukashenko, with a press conference that lasted over seven hours, Ukrainian media reported. Zelensky's feat has yet to be verified by an international body. Thursday's press conference was taking place at a trendy food court in central Kiev.