People shop for decorative items at a market for the Diwali festival in Bhopal, India, on October 23. Photo: IC

Products from China have gone over big in India during the Diwali Festival, as more and more Indian consumers prefer Chinese goods' affordable prices and high quality. 

Chinese phonemaker Xiaomi sold more than 12 million devices in India in the festival shopping month, which ran from September 28 to Tuesday, up 40 percent year-on-year, said Manu Kumar Jain, the company's vice president and India managing director.

Xiaomi sold more than 8.5 million smartphones, more than 600,000 TVs and more than 3 million eco-chain products, Manu said in a post on Sina Weibo on Wednesday.

Transactions between Chinese vendors and Indian buyers rose 83 percent year-on-year in September on Alibaba.com, the world's largest online business-to-business platform.?

Delhi's wholesale market was flooded with Chinese products ahead of the festival, according to Indian media reports. In local markets, decorative lights, posters, lamps and even figurines of religious idols were available with "Made in China" labels on them, Indiatoday.in reported last week.

"My dad uses a Huawei phone, and most of our household appliances were made in China. All those things are very affordable," an Indian consumer, Ayaan (pseudonym), told the Global Times on Thursday.

"When it comes to Chinese products, there's always a wider range of choices, in terms of design and performance," he said.

"Made in China" products have a relative competitive advantage in India thanks to a complete production chain and the ability to quickly adapt to new market needs, said Zhang Zhouping, director of the Cross-border E-commerce Department of the E-commerce Research Center based in Hangzhou, East China's Zhejiang Province.

The surging popularity of Chinese goods in India also reflects the mature cross-border e-commerce industry in China, which makes it faster and cheaper to ship Chinese products to India, Zhang added.