Photo: China Fortune Land Development

 China Fortune Land Development (CFLD), a New Industry City operator, reported revenues of 37.37 billion yuan ($5.44 billion) in the first half of the year, in which over 60 percent of revenue came from regions outside the greater Beijing area. 

The company's net profit attributable to the listed company's shareholders reached 6 billion yuan in the period, with a net profit rate of 16.2 percent, according to its financial report released on Friday.

Its asset to liability ratio was 83.1 percent, down 5 percentage points year-on-year. The proportion of CFLD's revenue from regions outside the greater Beijing area rose to 62.4 percent from 38.5 percent in the same period last year. 

CFLD's core products are New Industry Cities featuring "highly-assimilated industries, well-equipped urban space, and eco-friendly environment", and industry towns with "distinct industrial features, green ecology, and beautiful and livable environment". CFLD has developed more than 100 industrial clusters, according to the company.

Focusing on core metropolitan areas, CFLD is committed in building leading platforms for real estate investment, development, operation and management in the areas. The developer has forged a "3+3+N" strategic pattern including the Beijing-Tianjin-Hebei region, the Yangtze River Delta region, the Guangdong-Hong Kong-Macao Greater Bay Area, as well as the high-potential metropolitan areas of Zhengzhou, Wuhan and Chengdu. 

Guided by the strategy of "new model, new field and new region", CFLD has made breakthroughs in areas such as commercial properties, public housing, healthcare facilities and scientific communities.

Among the company's major steps in the first half of the year, its Bai'etan project kicked off in the period, which was the first large-scale commerce and office complex project in the Guangdong-Hong Kong-Macao Greater Bay Area. It won bids for construction of the China Merchants Bank's global headquarters and for the land rearrangement integrated service project of Weiyuan Island in Guangdong province.

Meanwhile, CFLD has been ramping up efforts to shore up its role as a platform, for instance, it has been actively offering services to public companies in its New Industry Cities. It has been facilitating major companies going public in the Shanghai-based Science and Technology Innovation Board, and offering financial support to companies as well.

CFLD ranked 10th in a list of the most valuable real estate brands across the world, with its brand value estimated at $4.95 billion, per a report released in July by Brand Finance, a UK-based independent brand valuation consultancy.