Wee Siew Kim, the CEO of NIPSEA Group pointed out that the opportunity of the company's growth is based on the idea of Leaning for Growth as its management culture.

(August 27, 2012 Singapore)

NIPSEA Group, the largest paint manufacturer in Asia, celebrated its 50th anniversary. Mr Goh Cheng Liang, the Founder of NIPSEA Group, attended the celebration party with senior executives and declared that Nippon Paint China has been successful in China in the past 20 years. China has become a critical market of NIPSEA in the period of the current booming Asia-Pacific economy. With a history of 50 years' leadership experience in the paints industry, NIPSEA Group will sustain the momentum by implementing current management strategies "Lean for Growth" to carry forward corporate social responsibility, invest more in public welfare and strive to become a sustainable enterprise in the next century.

50 Years of NIPSEA Group to Create a Brilliant Color Story

NIPSEA Group has become the largest paints and coatings group in Asia for the last 50 years under the leadership of the Founder, Mr Goh Cheng Liang and its' employees. The business has expanded to 15 Asian countries with over 30 manufacturing plants located in China, South Korea, India, Malaysia, Philippines, Singapore, Thailand. NIPSEA Group supplies more than 1 billion liters of paint to the interior decoration, automobile, and industrial needs annually.

When discussing about the business philosophy of creating a legendary color story, Mr Goh Cheng Liang said: "Enterprise professional operation and management, full empowerment, respect of an individual professionalism and entrepreneurship are the keys of a successful NIPSEA Group."

NIPSEA Group maintains as a leader in paints and coatings industry due to its superior products, advanced technologies and reliable service. It aims to be Asia's largest and most dominant paint and coating group in developing a new living standard with its new innovation and green technology products. Mr Wee Siew Kim, CEO of NIPSEA Group, said, "Lean for Growth" management is  committed to sustainable growth, ensuring products quality, increasing efficiency, creating business profitable opportunities and success.  

Caring for Society, creating a hopeful, bright and colorful future 

NIPSEA Group regards corporate social responsibility (CSR) as the basis of the enterprise operation, leading the industry to develop an environmental friendly, healthy and energy-saving products. In addition, NIPSEA Group also focuses on caring for its employees and promoting programs contributing back to the society by emphasizing on bringing hopes and colors to the children. Nippon Paint China is the first company in the paints and coatings industry to publish the CSR report in two consecutive years. Five projects are deployed under the CSR programs which includes the '1+3' Plan", "Community Care", "Caring for Employee", "Green Actions" and "Color Way of Love". Nippon Paint China CSR committee established in 2011, administrated by senior management team has incorporated the "1 pull 1" concept by implementing "Color Way of Love" program to other regions with the program success. Nippon Paint China will introduce more charity programs with successful experience from other regions.

Renew Your World: Nippon Paint Celebrates 20 Years of Coloring China

NIPSEA Group entered China in 1992 and established Nippon Paint China to be the major production and research base of NIPSEA Group. Mr Goh Cheng Liang, the Founder of NIPSEA Group, has expressed: "The investment in China is one of a wise decision which NIPSEA Group has made." In the past 20 years, Nippon Paint China. has become a leading brand in China and setting a new living standard by having strong local market insights, and understanding consumer needs. In the meantime, having a strong and comprehensive channel marketing strategy; enables the company to provide a total solution in satisfying its customer's needs and achieving the brand philosophy "Nippon , renew your world" - helping people to renew dream and life.

For the past 20 years, Nippon Paint China has inspired and provided a colorful life to the society. The company will continue to enrich people's life, delivering the same passion and inspiration to reach a successful next 20 years milestone.

More information:

Official website of Nippon Paint China: www.Nippon paint.com.cn