Jin Songhao, former world record holder for the longest time buried in ice, chills out in a pile of snow at the Haichang Polar Ocean World in Tianjin on December 24. The 58-year-old Heilongjiang Province native, pictured with his Guinness World Records certificates, spent 80 minutes buried in snow at the event. Photo: chinanews.com

A crowd helps bury Jin in snow with shovels on December 24 in Tianjin. Jin, known as the 'Ice King', earned the Guinness World Record in 2011 for the longest time spent in direct, full body contact with ice at 1 hour, 51 minutes and 10 seconds. Photo: xinhuanet.com

A child watches Jin Songhao as he endures a total 80 minutes buried in snow at Haichang Polar Ocean World in Tianjin on December 24. Jin explained he began his cold endurance training in 1986 and earned the world record in Milan, Italy on April 14, 2011. Wim Hof of the Netherlands broke Jin's record in New York, USA with 1 hour, 52 minutes and 42 seconds on 17 November later that year. Photo: chinanews.com

Jin Songhao drinks a cold beer and enjoys a snack while buried in a mound of snow on January 12 at a snow festival held in the Yanbian Korean Autonomous Prefecture of Jilin Province, where temperatures dropped to -20 C. Photo: chinanews.com