Nippon Paint China has a core mission to adapt green technology into its products. Photo: Courtesy of Nippon Paint China

Concern about global warming, energy conservation and protecting the environment is on the rise.

As these issues come into focus, environmentally aware organizations and individuals are considering how to incorporate green elements into the construction of new buildings.

This is leading to better opportunities for the development of building materials for low-carbon buildings. Nippon Paint China, the world's leading supplier of decorative paint, stands out from the competition with is reflective insulating mold coating.

This product reduces the use of electricity in air conditioners by 4 to 9 percent annually. This product, dubbed the "cold wall," is one of Nippon Paint's technologies that is widely being used on the outer walls of buildings. By adapting the reflective insulating mold coating, the "cold wall" will lessen the heat of reflected sunlight and reduce the indoor temperature. As designers and builders seek effective measures to make buildings more energy efficient, the "cold wall" concept has become increasingly popular.

Nippon Paint's reflective insulating mold coating has the advantage of saving money on lighting costs because of its sunlight reflecting properties.

It is made with the most technically advanced materials, in order to make sure the consistency of appearance, intensity of color, longevity and rot-resistance of the eco-friendly material is as good as traditional products. Paint made with this technology has won the favor of urbanites with its intense, smooth paint texture, effectively reducing the diffuse reflection of light on the wall. A wall made with this type of paint is also suitable for use as a projection screen, because of the way it absorbs the bright projection light and the way its smooth surface displays high resolution images. By painting one side of a room with this kind of paint, users do not have to pay more money for a projection screen.

For homeowners who are interested in this product, there are several different choices for colors for home decoration as well.

The idea of low-carbon, sustainable growth has won public recognition more than ever.  This is especially the case against the backdrop of China's intensifying calls for energy conservation and an environmentally friendly society. 

Given that the adaptation of green technology into its products is the supreme guideline for the company's corporate social responsibility (CSR) program, Nippon Paint China has been regarded as an international leader in green technology and CSR in the paint industry.

With the constant dedication of combining the concepts of "eco" and "color" together, Nippon Paint China is living up to its promise for a greener and better life for its customers.