British Design Collections comes to Shanghai from Saturday to Monday at The HUB, presenting a fashion trade event and runway show to exhibit the best emerging fashion designers and brands from London.

This year's event features some of London's most popular designers, including Sibling, Ryan Lo and Henry Holland.

The event also invites Fashion East founder Lulu Kennedy MBE, who will introduce the initiative's latest crop of designers: Mimi Wade, A V Robertson, Caitlin Price and Richard Malone.

All the designers will showcase their autumn/winter collections both on the runway and in the trade show.

Sibling offers a bright, lighthearted spirit from London. It was launched by Joe Bates, Sid Bryan and Cozette McCreery in 2008 and known for its cartoonish coloring and cheeky prints.

A model displays a design from upcoming fall/winter collections by A V Robertson

Its menswear collection includes leopard motifs, Breton stripes and vibrant color. With its women's collection, it's famous for its Fair Isle knit look (known affectionately as Knit Monster).

Ryan Lo offers a rare success story through the British system for a Chinese designer. Born in Hong Kong, Lo attended university in London. He started by teaching himself to knit from YouTube tutorials and went on to be a LVMH Prize 2015 semi-finalist.

His collections are now stocked worldwide on Net-a-Porter. His design is bold, confident, unreserved and sweet, contrasting sharply to the minimalism and "clean" design trend that is popular among young London designers.

Most of his inspiration comes from pop culture and childhood nostalgia. This year he will continue to send an unexpectedly modern wardrobe on the runway.

Fashion East is a fashion incubator with a list of unparalleled alumni.

It is a nonprofit designer support and showcasing scheme established by the Old Truman Brewery and Lulu Kennedy in 2000.

It is dedicated to finding and nurturing new design talent in the fashion industry and supporting them across three different programs, with each offering a fashion week showcasing opportunities, business mentoring and financial sponsorship for menswear and women's wear designers.

The current crop of designers include A V Robertson, Caitlin Price, Mimi Wade and Richard Malone.

Designs from upcoming fall/winter collections by Richard Malone Photos: Courtesy of The HUB Shanghai

Henry Holland of House of Holland gets the name of London's charming prince of pop, known for his bolding, eye-catching designs, fun style and sense of humor.

Graduating from the London College of Printing with a bachelor's degree in journalism, Holland walked into the fashion limelight in 2006 when he gained attention with his witty T-shirt designs.

At that time, Holland was a full-time fashion editor for a teenage magazine. He decided to make a T-shirt for his designer friend Gareth Pugh, which read "UHU Gareth Pugh."

Generally speaking, Holland's designs are inspired by the variety of attitudes and cultures that exist throughout London.



Global Times