Caoxian county in East China’s Shandong Province is home to more than 2,000 Hanfu processing merchants, accounting for one third of the Hanfu sales in China. E-commerce is an important boost for the Hanfu industry in Caoxian, with some top live streamers able to make 10,000 yuan ($1,569) a day though a 3-hour live streaming. In 2020, the county was home to more than 5,000 e-commerce businesses and over 60,000 online stores, making 15.6 billion yuan in online sales. E-commerce has helped 350,000 people to start their own businesses and employed, and has attracted 50,000 people to return and work in the hometown.