The World Winter Sports (Beijing) Expo 2023 kicks off at the Shougang Park in Beijing's Shijingshan district on September 15, 2023. This year's Expo features eight main exhibition areas, including the winter and alpine technology zone, the Olympic heritage display zone, and the ice and snow personal equipment zone. It focuses on various aspects of ice and snow culture, training, apparel and equipment, tourist destinations, regional ice and snow specialties, and popular ice and snow activities, providing a rich experience for visitors and promoting winter sports among the public. The expo will include one main forum and four parallel forums, inviting over 100 representatives from international sports organizations, individual sports associations, authoritative experts and scholars, champion athletes, business leaders, and corporate representatives to discuss and analyze the development trends of the global ice and snow industry. Photos: Li Hao/GT