Photo: IC

An Elvis Presley impersonator from Norway set a world record on Saturday by singing the legendary entertainer's songs for more than 50 hours straight in an online competition.

Kjell Henning Bjornestad, whose stage name is Kjell Elvis, sang non-stop for 50 hours, 50 minutes and 50 seconds, smashing the previous record, recognized by the Guinness Book of Records, by more than seven hours.

The title of the previous Elvis champion, a German by the name of Thomas "Curtis" Gaethje, had remained intact for more than 16 years.

"I'll never do this again," Bjornestad, dressed in an Elvis costume, told Norwegian television after completing his performance on early Saturday in an Oslo bar.

Bjornestad, who is 52, had set two Elvis singing records before. The last time, in 2003, it took 26 hours of nonstop performing to come out on top.

This time, he called on fans to make donations during the event which are to be used in part to finance a hospital in Myanmar.