Lei Jiayin (left) and Wei Daxun herd sheep on an episode of Go Fighting. Photo: Courtesy of Dragon TV

A series of special episodes aimed at promoting poverty alleviation projects in severe poverty regions on popular Chinese reality show Go Fighting have become a hit on social media. 

Promoting natural scenery, local food and specialties in Kashgar, Northwest China's Xinjiang Uygur Autonomous Region, the first episode starring Lei Jiayin, Wang Xun, Guo Jingfei, Yang Chaoyue, Qin Hao and Wei Daxun opened the special show, which has an 8.2 out of 10 on Chinese media review platform Douban. 

Poverty has been a major focus for China, with people from all levels of society working to tackle the issue. The hashtag for the special episodes, The Treasure Trip, has earned nearly 300 million views and 300,000 discussions on China's Twitter-like Sina Weibo as of Sunday afternoon. 

The first episode, which aired on China's Dragon TV, featured various missions taking place in Qite village, which was gradually formed by immigrants to the region who have guarded the local forest of desert poplar for generations. 

The episode saw the show's stars ride in a helicopter to spray the forest with pesticide, listen to local stories about the forest and then herd a flock of sheep. 

Debuting in 2015 on Dragon TV, Go Fighting features MCs and guests complete missions at various places throughout China. Each episode has an over-arching theme, such as the upcoming second episode, which focuses on promoting the agriculture industry and fruit products in Kashgar's Bachu county. 

The episode will have the MCs and guests act as spokespersons for Bachu culture and promote local sweet melons and teas. 

The show has won applause and positive reviews from audiences. Popular comments have not only focused on the stars' performances and introduction of local specialties and scenery, but also revealed people's desire to visit the region. 

"Full of positive energy, the show has taught us more about the little-known jobs and devotion of forest rangers," writes one comment with hundreds of likes on the show's official Sina Weibo account.