Chat attack

crossover/ 跨界/ (kuà jiè) 

A: Did you know that crossover cooperation is a business method that can show brand attitude?

你知道跨界合作是一种能展现品牌态度的做法吗？

(nǐ zhīdào kuàjiè hézuò shì yīzhǒnɡ nénɡzhǎnxiàn pǐnpái tàidù de zuòfǎ ma?)

B: Yes. I know a French sports brand once cooperated with a US pop artist and so was able to highlight the brand's attention  and pursuit of art and aesthetics.

是的,我知道法国一个运动品牌就曾和美国波普艺术家合作,从而去凸显品牌对艺术和美学的关注和追求。 

(shìde, wǒ zhīdào fǎɡuó yīɡè yùndònɡ pǐnpái jiù cénɡ hé měiɡuó bōpǔyìshù jiā hézuò, cónɡér qù tūxiǎn pǐnpái duì yìshù hé měixué de ɡuānzhù hé zhuīqiú.)

A: I heard that McDonald's recently cooperated with China's Lunar Exploration Program to launch a new clothing line. 

我还听说最近麦当劳也和中国探月工程合作,发布了一个新的服装系列。 

(wǒ hái tīnɡshuō zuìjìn màidānɡláo yě hé zhōnɡɡuó tànyuèɡōnɡchénɡ hézuò, fābù le yīɡè xīnde fúzhuānɡ xìliè.)

B: What. This is a bit unbelievable. What kind of special clothes do they have? 

什么,这也太不可思议了,有什么特色服装呢？

(shíme, zhèyě tài bùkěsīyì le, yǒu shenme tèsè fúzhuānɡ ne?)

A: Colorful down clothing, spaceship hats, planet bags and other individual clothing items. I really look forward to seeing those items. They must be really cool.

有炫彩羽绒服,飞船帽,星球包等服装单品。我很期待。它们一定很酷。

(yǒu xuàncǎi yǔrónɡfú, fēichuán mào, xīnɡqiú bāoděnɡ fúzhuānɡ dānpǐn.wǒhěn qīdài. tāmén yīdìnɡ hěnkù.)

Illustrations: Liu Xidan/GT