A sales assistant packs purchased products at a duty-free shop in Haikou, capital of south China's Hainan Province Jan. 7, 2021. (Xinhua/Guo Cheng)

China's consumption will see a rapid recovery this year on the back of a firming economy and pro-consumption measures, a report predicted.

The growth in the country's retail sales of consumer goods will likely exceed 10 percent this year, the China General Chamber of Commerce said in a report.

One of the hardest-hit by the epidemic, China's retail sales of consumer goods saw a 3.9-percent fall in 2020. The key barometer of consumption has gradually picked up in recent months, growing 4.6 percent in the fourth quarter of last year, nearing the sector's pre-epidemic levels.

As China's economy continues to firm up in 2021 and policies to boost consumption get implemented, the indicator will see accelerated growth, the report said.

The report also identified potential trends in China's consumption this year, including a fast recovery of the catering industry as well as growing opportunities for cross-border e-commerce brought by the signing of the Regional Comprehensive Economic Partnership.