Chat attack

imaginative/ 有想象力/ (yǒu xiǎnɡxiànɡ lì)

A: Recently, I discovered that a lot of cosmetics brands have been giving their products really imaginative names.

最近,我发现有好多化妆品牌都给产品取了非常有想象力的名字。

(zuìjìn, wǒ fāxiàn yǒu hǎoduō huàzhuānɡ pǐnpái dōuɡěi chǎnpǐn qǔle fēichánɡ yǒu xiǎnɡxiànɡlì de mínɡzì.)

B: Really? Can you give an examples? 

是吗,能举个例子吗？

(shìma,nénɡ jǔɡè lìzǐ ma?)

A: For instance, a certain Chinese cosmetics brand called a type of highlighting powder "Yoga 30 minutes," in order to express the idea that putting on the highlighting powder on your face makes you look like the shiny effect you get from sweating after doing yoga. 

例如,某个中国化妆品牌命名了一款高光产品叫"瑜伽30分",名字想传达这块高光抹在脸上像是做完瑜伽后皮肤湿润的光泽感。

(lìrú, mǒuɡè zhōnɡɡuó huàzhuānɡ pǐnpái mìnɡmínɡ le yīkuǎn ɡāoɡuānɡ chǎnpǐn jiào "yújiā 30fēn",mínɡzì xiǎnɡ chuándá zhèkuài ɡāoɡuānɡ mòzài liǎnshànɡ xiànɡshì zuòwán yújiā hòu pífū shīrùn de ɡuānɡzé ɡǎn.)

B: Haha. That's incredible. I feel that these types of appropriate names will increase people's good impression of the product.

哈哈,太妙了。我觉得这样贴切的名字会增加消费者对产品的好感。

(hāhā, tài miàole.wǒ juédé zhèyànɡ tiēqiē de mínɡzì huì zēnɡjiā xiāofèizhě duì chǎnpǐn de hǎoɡǎn.)

A: Besides this, recently a Chinese lipstick brand and a famous paint brand did some crossover cooperation that was also full of imagination. 

另外,最近还有一个中国口红品牌和颜料商跨界合作, 也是充满想象力。

(lìnɡwài, zuìjìn háiyǒu yīɡè zhōnɡɡuó kǒuhónɡ pǐnpái hé yánliào shānɡ kuàjiè hézuò, yěshì chōnɡmǎn xiǎnɡxiànɡ lì.)

Illustration: Liu Xidan/GT