Launch event of 2021 autumn-winter collection of the Chinese brand Li-Ning is held on April 7, 2021. Photo: VCG

Dozens of Chinese stars, including Laurinda Ho Chiu Lin, attended the launch event of the 2021 autumn-winter collection of the Chinese sports and fashion brand Li-Ning on Wednesday. They posted photos wearing Li-Ning clothes on social media, attracting millions of netizens.

The related hashtag of the show has been viewed more than 300 million times on China's Twitter-like Sina Weibo as of Thursday. The eye-catching show followed the annual party of Harper's Bazaar China, where female celebrities dressed by Chinese designers  caught the attention of the cameras.

After some Western brands, including Adidas, Nike and H&M, boycotted Xinjiang cotton, over 30 Chinese stars cut ties with them. Since, more celebrities have turned to Chinese fashion brands such as Li-Ning and Anta.

Many celebrities changed the brands of their sneakers, caps and clothes when they were caught by cameras at the airports.

Chinese actors Zhang Zhehan and Gong Jun, popular for their roles in the web drama, Word of Honor, were wearing Li-Ning shoes and caps when they arrived at the airport in Changsha, Central China's Hunan Province, after the Xinjiang cotton boycott.

Some photos that went viral on Sina Weibo show actor and singer, Lai Kuan-lin, born in the island of Taiwan, wearing Nike shoes when he arrived in Changsha to attend a variety show. When he went back to Beijing, fans discovered that he had changed to a pair of slippers of a Chinese brand.

Many female stars showed their evening dresses on red carpet at the Bazaar fashion party held at the end of March this year. Some of them caught the eyes of the audience as their dresses were designed by Chinese designer, Guo Pei.

Actresses Zhang Xiaofei and Zhao Liying were on the spotlight with their dresses on Sina Weibo on March 31. Many netizens gave them thumbs up for choosing Guo's works instead of foreign brands.

"They let me appreciate beauty and charm of our own fashion brands. Chinese designers can also produce brilliant works and we do not need those foreign brands that smear our country," one netizen commented on Sina Weibo.

Fans were proud of the celebrities that chose Chinese brands. "There are many pretty and good quality clothes of Chinese brands and, with our idols promotion, more people can discover their charm. This is a good opportunity to develop China's own fashion brands," a fan of actor Gong Jun in Beijing told the Global Times on Thursday.