Dilraba introduces the spirit of the Xinjiang Production and Construction Corps via video Photo: Screenshot of Weibo

The Chinese entertainment industry has leap into action to commemorate the 100th anniversary of the Communist Party of China (CPC). Over the weekend, hundreds of Chinese stars, including young actor Jackson Yee and actress Dilraba from Northwest China's Xinjiang Uygur Autonomous Region, posted video messages to promote and introduce revolutionary spirits of the Party to Chinese netizens.

Combining their own experiences and understanding of the Party, these entertainers promoted a single spirit born in different times during the growth of the CPC in short videos uploaded to Sina Weibo, inspiring millions of young people, many of whom are their fans, to join in the celebrations.

The hashtag about the promotion event has earned more than 220 million views as of Monday afternoon.  

Dilraba, an actress from the Uygur ethnic minority who has more than 70 million followers on Sina Weibo, posted her short video on Sunday. In the video, she introduced the spirit of the Xinjiang Production and Construction Corps (XPCC), a unique state-owned economic and paramilitary organization.

"In my beautiful home, Xinjiang, there is a group of people. They have opened up large areas of oasis and built many factories in the Gobi Desert. They loyally fulfill their duties and devoted their youth to create the spirit of the XPCC," the actress said in the video.

The XPCC has administrative authority as well as settlements and farms in Xinjiang. It has its own administrative structure, fulfilling governmental functions such as managing healthcare, education and the judiciary.

Following her introduction, she performed a song and poetry recital about the corps' contribution to Xinjiang and the country.

The post has been commented on and liked more than 2 million times as of Monday afternoon. 

Young Chinese actor Jackson Yee, who starred in the Academy Award nominated-movie Better Days, also joined in the event to introduce the spirit of Hongyan, named after a local village.

Yee introduced that the spirit was born in Southwest China's Chongqing Municipality during the War of Liberation (1946-49). Many CPC martyrs were arrested during the war and imprisoned in Chongqing but did not betray the Party or the people even though they were seriously tortured. Their spirit became known as the Hongyan spirit.

"I will study this spirit together with you," one netizen commented under Yee's post, representing the voice of many posters.

Other major spirits like the Spirit of the Long March were introduced by a variety of actors and actresses across generations such as Gong Jun, who was born in Southwest China's Sichuan Province, an important station along the Long March.

A Yee fan surnamed Zhang, 27, told the Global Times that she could feel the influence and appeal of stars through this event. 

"Celebrities with a large amount of fans should take part in these types of events more often as they can correctly guide fans and be a positive influence on them," Zhang said.

Several related dramas and movies have been completed and launched such as Faith Makes Great, which brings together more than 30 famous Chinese stars.